Making Your Employee Portal More Interactive and Engaging
By Mark Anderson, CEO/CFO | Posted July 17, 2017
An employee portal is a powerful tool for providing easy, online access to your corporate information. And if it’s properly designed, it can be a very effective way to interact and engage with your staff.
It’s critical for your employee portal to be as engaging as possible. Why? The more interesting and appealing your site is, the more people will actually use it. This can make your employees more productive, which can ultimately lead to better overall performance for your organization. (Research shows that companies with more employee engagement have less personnel turnover, greater customer satisfaction and higher profits.) Plus, having an engaging intranet can facilitate more collaboration and cohesiveness with employees.)
There are many ways for your employee portal to get staff more engaged, whether it’s by giving them access to information or an opportunity to respond to different features. First, your portal should offer a responsive design that makes your content easy to access, whether employees are using a PC, laptop, smartphone or tablet.
Actually, the very act of giving employees access to vital information about your policies, procedures, products, services and rates will make them want to interact with your intranet. Features like employee recognition, awards, company news, job opportunities, classified ads and FAQs can make your portal even more interesting. Over time, employees will come to trust your intranet as a reliable source of accurate and up-to-date information. And this will make your portal the first place people turn to for the information they need to get their jobs done. (Besides accessing information online is a lot easier and faster than hassling with printed documents—not to mention being a lot less costly.)
Responding to Content
But providing access to information is just one part of the equation when it comes to making your employee portal more engaging. You also need to offer content and tools that employees can use to enhance their experience on your site. In other words, make it easy for users to interact with your intranet. Here are some interactive features that can help you do this:
- Help desk/ticket system: Provides the support staff members need to resolve different issues. The system creates a way for employees to get their needs addressed in an organized and timely fashion.
- Interactive employee directory/profile: Allows users to search for staff by title, department and contact information. They can also view employee photos, which can facilitate group orientations, team projects and other interactions.
- Online learning management: Lets workers fulfill training initiatives in real time, with documentation of their activities. They can complete courses, take tests and handle requirements conveniently online.
- Electronic forms: Simplify the process of collecting information needed to complete different tasks, such as registrations, reservations and online surveys.
- Interactive calendar: Makes it easier for employees to keep up with meetings and other important dates. They can use the calendar to interact with team members and co-workers to stay informed about upcoming events.
- Blogs, forums, polls and feedback: Give workers a great way to express ideas and opinions about different topics. Having a platform to share their input can make employees feel more appreciated.
- User-friendly search tool: Helps employees find the exact information they need on your intranet site. They can plug in a single word or phrases to generate more relevant search results.
Determining How Employees React to Content
Publishing useful content is essential to appealing to employees’ interest. But how can you tell if people are using the information on your employee portal? That’s easy. You can use the analytical data from your intranet to see how employees are interacting with your content. Then you can see what kind of information they’re actually accessing. Is it policies, documents, blogs or company news? And you can determine what actions they’re taking during each visit to the site. For example, are they creating, reading, modifying or deleting content?
With analytics, you can track every click people make from the time they enter and leave your portal. And this user-centric information is based on real-time data—not speculation. So you’ll gain valuable insight into how users are responding to your employee portal.
Providing important and interactive content is a great way to keep staff more engaged on your intranet. So make sure your employee portal has the right features to appeal to their interests and needs.
|Previously:||Getting the Most Value From Intranets||Next:||How a Board of Directors Portal Can Enhance Decision Making|